Speaking and workshops

Sessions where the room builds something.

Every session produces work product during the session rather than a reading list afterward. Attendees leave holding the thing they came for, which is usually a decision they have been avoiding.

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The premise

Growth and protection, taught in the same breath.

Most sessions on growth treat protection as somebody else's topic, and most sessions on risk treat growth as the enemy. That split is what puts capable operators in trouble. They build the crew, the talent, and the systems with real care, and then run for years with no instruments and no guardrails.

These sessions are built by someone who did exactly that, watched it come apart in public, and spent three years working out which parts were load-bearing. The material is not inspirational. It is what he would have paid a great deal of money to hear four years earlier.

Workshop first

Participants build real work product during the session. Nothing is assigned as homework, because homework does not get done.

Operator credibility

He built it, scaled it, lost it, and rebuilt. The failure is documented in a published book rather than hinted at from a stage.

Stage calibrated

Frameworks adapt to where the room actually is, from single site through multi-location through enterprise track.

Both sides of the ledger

Every session addresses how to grow and what has to hold while you do it. Ambition and protection are not opposites.

The race is won long before the car gets back on the track.

Session menu

Four talks, drawn from the book.

Each runs as a 45 to 60 minute keynote or a 60 to 90 minute workshop. Content is tailored to the audience before the event, at no additional cost.

1

The Five PartsCrew, drivers, the machine, instruments, and guardrails. A shared language for what is actually holding your organization up.

Best for
Leadership teams that argue about symptoms because they have no common vocabulary for causes.
They build
A five-part diagnostic of their own operation, scored live, each part rated by the person who owns it.
Outcome
One page the whole team agrees on, and a clear answer to what gets fixed first.
2

The Psychology of a CrisisHow capable people assess and decide under pressure, and why the decisions look indefensible later.

Best for
Anyone who will eventually lead through a bad year, which is everyone in the room.
They build
A personal decision protocol for the days they are not in condition to decide, including who is authorized to act when they are not.
Outcome
Attendees stop treating a bad stretch as a character failure and start treating it as a predictable state with known countermeasures.
3

Disaster Recovery PlanningThe hurricane, the fire, the flood, the partner who dies, the employee who steals. Different causes, one question underneath.

Best for
Single-location owners with no redundancy, multi-site groups, and anyone operating where the weather has an opinion.
They build
A continuity plan covering records access, payroll, the communication tree, cash reserve, insurance gaps, and a temporary operating location.
Outcome
They leave knowing which disruptions the practice survives, which ones it does not, and the shortest path to closing that gap.
4

The Ultimate BlueprintThe group-format version of the planning engagement. Where you are, where you want to end up, the gap between the two, and the sequence that closes it.

Best for
Anyone who needs a plan and a number. A fourth-year student choosing what to build, an owner mid-build, or somebody who has never written the number down.
They build
Their own gap calculation and the first three moves that close it, on a dated sequence.
Outcome
They leave with one page carrying the whole plan, which for most people is the first time that page has existed.

In 45 minutes

Every attendee leaves with

  • One or two decision frameworks they can apply immediately.
  • A scorecard starter, meaning the handful of numbers that actually tell them how things are going.
  • A next-steps worksheet with specific actions to take inside seven days.
  • Clarity on what to fix first, before the next hire, the next location, or the next service line.

In 60 to 90 minutes

The workshop format adds

  • A ninety-day priorities map with an accountability structure, built in the room.
  • A weekly operating cadence they can run starting Monday.
  • Table-level peer work, so people leave having heard from operators at their own stage.
  • A guardrail audit scored against their own operation rather than a hypothetical one.

What rooms tend to say

The four reactions that come back most often.

Finally, clarity on what matters most right now. A framework I can actually use to make faster decisions. Practical things I can do without adding headcount. I understand how to grow without losing control of it.

Engagement and logistics

What an organizer needs to know before the call.

Speaking feesAvailable for paid engagements. Conference and association keynotes are considered case by case. Contact for rates and availability.
Ideal audiencesFounder and owner groups at any stage, multi-site and multi-location operators, professional services and healthcare groups, associations, leadership teams, and anyone preparing for ownership. Written in and around dentistry, though the material is not industry specific.
FormatsKeynote at 45 to 60 minutes. Workshop at 60 to 90 minutes. Half-day and full-day intensives by arrangement.
Room setupWorkshop sessions require tables rather than theater seating. This one matters more than anything else on this list, because the work does not happen without a surface to do it on.
A/VMicrophone, projector and screen, and a clicker. A whiteboard or flip chart is optional and useful.
TravelHotel accommodation covered by the host when the event requires an overnight stay.
BooksBulk copies for attendees can be arranged directly. Signing sessions are welcome and work best immediately after the talk.
Eric J. Nuss

The speaker

Eric J. Nuss, MBA

More than two decades in dentistry and business, advising owners, and building single locations into multi-site organizations.

He has also lived the other side of it. A business collapse led to court-supervised proceedings and, eventually, personal bankruptcy. He wrote about it in The Broke(n) Part(s), published in July 2026, because the version of that story he needed did not exist when he needed it.

That combination is the reason these sessions work. He can teach expansion and protection in the same hour, and he has paid for both halves of the lesson.

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The Broke(n) Part(s)

A field guide for founders building fast, breaking quietly, or starting over.
By Eric J. Nuss, MBA. Published July 2026. ISBN 979-8-9972078-0-9.